- We're Live: There's a New Hunting, Fishing & Outdoors App in Town
We're Live: There's a New Hunting, Fishing & Outdoors App in Town
Our team of tech talent and outdoors enthusiasts is changing how people share their stories.
Almost a year after the effort began, the GoWild app is live in the AppStore. The app was founded to curate a community where outdoorsmen and women can engage, interact and learn.
GoWild Co-Founder and CEO, Brad Luttrell, was tired of the anti-hunting politics and hunter harassment, so he decided to do something about it.
"But GoWild is so much more than just a safe space for hunters and anglers to have their own version of Facebook—that's not enough. We built something new and unexpected. Something fun. Something that will bring people back time and time again."
— GoWild Co-Founder, Brad Luttrell
Our app is fully loaded with proprietary, patent-pending technology. Over time, the app will learn about you, the user. It'll learn about your interests and even where you like to hunt, fish, hike or camp. From there it will be able to make recommendations for content based on your activity. This could be as simple as showing more relevant posts than a traditional social platform, or as complex as showcasing hunting tips for a user’s exact skill level, preferred state to hunt, and species they hunt. This applies to hiking, fishing, off-roading, and so on. Users will have different experiences based on their outdoors hobbies.
Hunters and anglers can track harvested animals or fish caught through the app. Each animal submitted is scored through the proprietary and patent-pending GoWild scoring system, which founders explain as being similar to a traditional animal scoring system that might include antlers or beard length, but modernized, put on steroids and cross-applicable to anything you hunt or fish.
“The app gets smarter with every submission,” said Chief Analytics Officer, Zack Grimes. “As we build our own database of wildlife harvested, we’ll have historical data to compare your deer, fish, turkey or whatever it is to the ones you’ve harvested in years past, or even compare it to where you stand overall to other GoWild users.”
GoWild’s functionality expands well beyond hunting and fishing. The app allows users to share time they spend in the outdoors for well over a dozen different activities, including hiking, camping, trail running, paddling, cooking or smoking BBQ, archery, boating and many more.
In addition to Luttrell and Grimes, the other Co-Founders include Donovan Sears as Chief Product Designer, and Chris Gleim as Chief Development Officer. Lauren Gleim is the Director of Marketing.
The co-founders have built the app entirely in-house. GoWild is currently live in iOS and Luttrell said it will be live on Android this winter.