Stories
Integrated Partnerships, Hyper Targeted Marketing & Real ROI

Integrated Partnerships, Hyper Targeted Marketing & Real ROI

January 8, 2019

Our team is passionate about the outdoors. While that enthusiasm keeps our excitement running high, our business aptitude is what separates us from the pack. We’re a team of sophisticated data scientists, digital marketers, strategists, and designers. We put our talent and expertise to work for our partners to find marketing opportunities that convert.

In a competitive marketplace, GoWild™ brings new and innovative ways to approach people who are passionate about hunting, fishing and the outdoors. While the major social networks are continuously banning outdoors content, GoWild provides a way for outdoor brands to reach their exact target audience. Beyond our embrace of outdoor content, we have the best targeted marketing abilities in the outdoor industry. Period.

Services

Polaris’ network of ride and drive experiences, Polaris Adventures, has quickly scaled to include more than 125 adventure Outfitters across the country. As the program expands upon its vision of bringing the outdoors to a broader audience, Polaris Adventures has partnered with GoWild. The brand alignment empowers Polaris Adventures’ expansion with data-driven insights and niche-targeted marketing and expands GoWild’s reach to a new audience.

Our relationship with Safari Club International is founded in creating content and conversation. Together, we create educational content for new and veteran hunters alike and provide a forum for SCI members to engage in a social media platform that is not only supportive of hunters—it’s built by hunters.

We are excited to partner with one of the most innovative manufactures of technical hunting apparel, First Lite. One of the most exciting efforts together will be a sweepstakes in which the winner will receive First Lite’s newest line of apparel and an opportunity to put that gear to work with someone from Team First Lite. Learn more about this partnership.

We teamed up with Garmin to build a robust biometric and GPS data tracking system, the likes of which had never been done before. Seriously! The GoWild app for Garmin tracks archery, hunting and scouting activities with ease. Learn more about this partnership.

We partnered with one National Wild Turkey Federation, of the more storied organizations in conservation and hunting, to focus on expanding upon its efforts to recruit, retain and reactivate hunters. GoWild adds high tech firepower to the organization's communication plan, and a 24/7 community for its mentors and R3 coordinators to help new hunters.

Arcus is the parent company for Tink’s Scent Lures, Dead Down Wind, Ramcat Broadheads, Obsession Bows, Trophy Taker and more. Marketing in the hunting landscape can be tough, especially for the weapon brands like bows and broadheads. With 66.5% of our current audience being active archers, GoWild helps Arcus reach its exact target.

Access is the greatest challenge facing hunters today. That's where Outdoor Access comes in. As the Airbnb of the outdoors, they make it easy to find access or list your own land. GoWild is an integrated partner for Outdoor Access, helping our audience learn about this great resource.

GoWild launched in September of 2017, and Houston Safari Club Foundation was one of the first organizations to approach us about a partnership. Since then, we’ve worked with HSCF to help spread the word about its conservation efforts, namely by kicking off National Conservation Week, a week-long event for the outdoors industry to get its hands dirty and help beyond the daughters. The first year was so successful, HSCF immediately agreed to come back on.

SIXSITE designs high performance hunting gear proudly engineered here in America. As a new brand, it’s critical to reach the right audience. GoWild is operating as a low-funnel marketing opportunity for SIXSITE, giving consumers a chance to really dive into asking the hard questions about the gear and deciding if it’s right for them. Since we started working with SIXSITE, we’ve seen a significant lift in brand awareness on our platform.