Black Rifle Coffee Company Joins GoWild to Host Outdoor Festival in Louisville, Ky

Black Rifle Coffee Company Joins GoWild to Host Outdoor Festival in Louisville, Ky
May 27, 2022

Black Rifle Coffee Company is joining forces with GoWild to host Louisville’s wildest waterfront party this summer, Send It Slam. 

Send It Slam is an outdoor festival, complete with a 3D archery competition, full lineup of Kentucky musicians, local food trucks and breweries, youth entertainment and more. Black Rifle Coffee Company not only joins the event in name, the BRCC team will be on location to handout products and meet BRCC fans. 

Founded in 2014 by former U.S. Army Green Beret Evan Hafer, Black Rifle Coffee Company was built upon the mission to serve coffee and culture to people who love America. Black Rifle stands for more than high-quality coffee—the company is a Veteran-founded business operated by principled men and women who honor those who protect, defend, and support our country.

“When we started talking about this event, it was just a meetup in a bar. But ideas got bigger, and the event got crazier as we planned. We’ve added incredible songwriters, a 3D archery competition, and some of Kentucky’s best food trucks and breweries. Now, with Black Rifle Coffee on board, we have an awesome group of brands supporting this party, which I promise to be as much fun as you can have in Louisville this summer.” - GoWild Cofounder, CEO, Brad Luttrell.

In addition to Black Rifle Coffee Company, Bear Archery and KYGUNCO are supporting the festival as sponsors. The Boy Scouts will be on location teaching marksmanship to youth with BB guns. Raise ‘Em Outdoors will be teaching youth archery.  About 20 brands are expected to exhibit.

Rising songwriter Cole Chaney with Wolfpen Branch headlines the concert, which includes performances from Justin Wells, Abby Hamilton, Dave Shoemaker, and Dalton Mills (listen to the official Send It Slam playlist).

$5 of every ticket goes to Raise ‘Em Outdoors, a nonprofit organization that teaches kids to hunt, fish, and camp. 

Tickets are available at 

We use cookies to offer you a better browsing experience. By continuing to use our site, you accept our use of cookies, Privacy Policy, and Terms of Use.