Thousands of fishing lures, all in one place. GoWild Direct brings you a powerful tool for shopping.GoWild is the best place to find fishing equipment for sale, because it’s a one-stop shop for your fishing tackle. It doesn’t matter if it’s fishing line, fishing nets, tackle or reels, we have it. Our social platform has thousands of gear discussions, which provides GoWild with unique insights into what lures work, and what doesn’t. We bring those quality fishing lures into GoWild Direct, our ecommerce platform. In one place, you can shop high quality brands, discover reliable products and find competitive pricing. If you’re searching for proven fishing gear in GoWild Direct, check out our trending gear section below. This feature highlights the fishing tackle our community of anglers is putting to the test and keep in their fishing equipment bag. Consider it fishing gear with a guarantee.