Zack Grimes Named President of GoWild

Zack Grimes Named President of GoWild

November 14, 2019

Zack Grimes, newly named President of GoWild

GoWild has officially named Zack Grimes as President. The role is new to both Grimes and the company. Brad Luttrell remains as Chief Executive Officer. 

Grimes, who is a Cofounder of GoWild, previously served as Chief Analytics Officer. He has led the company’s data science efforts, most notably building the content recommendation engine and developing the algorithm that powers the trophy system.

“I’ve known Zack for nearly a decade, and have seen few people continue to evolve their career and knowledge base like him,” said Luttrell. “Throughout this year alone, we’ve seen Zack step up to new responsibilities and leadership, in some ways that were asked of him, but in many that were not. I couldn’t be more proud of him or more confident in the Cofounders’ collective decision to vote Zack in as President.”

In addition to Luttrell, Cofounders Donovan Sears (Chief Product Designer) and Chris Gleim (Chief Development Officer) voted to promote Grimes, where he will take on multiple new responsibilities. In addition to leading all data science efforts, he will now focus on the quality control and product development of the GoWild product. He is also overseeing the day-to-day finances while working with Luttrell on the long-term financial health of the company. 

“Since founding GoWild, our Cofounders have focused on building a world-class product in addition to a healthy, sustainable company,” said Grimes. “We haven’t done this like a typical social media startup, and we’re OK with that. My focus with the new role is to ensure we’re building the right company for us and our stakeholders. That means moving fast and thoughtfully, and building something that is more than a fad. We want GoWild to be a sustainable platform for this generation and the next.”

GoWild officially ended its beta testing and launched in March 2018. GoWild has grown its active member base 274% in 2019, with average member comes back to the platform eight times per week. In the first week of October, GoWild had more active users than the entire month of June. In 2019 year to date, the company has increased its top-line revenue 265%, compared to 2018.

Hear our podcasts with Zack Grimes

About GoWild 

GoWild is a social and commerce-driven platform for outdoor enthusiasts. Members can live-track outdoor activities, share, find and purchase gear, and track their best outdoor achievements. The app is free and available for Android, iOS and Garmin at downloadgowild.com. GoWild has worked with brands like Garmin, Polaris Adventures, First Lite, Outdoor Access and National Wild Turkey Federation.



Leave a comment

Comments will be approved before showing up.


Also in News

GoWild Expands Activity Tracking with Apple Watch  & Android Watch Support
GoWild Expands Activity Tracking with Apple Watch & Android Watch Support

September 29, 2020

In addition to its robust Garmin integration, GoWild has added activity tracking support for Apple Watches, Google Wear OS Watches and an expansive list of other devices. 

With the integration, members can track and share their outdoor adventures on a dynamic timeline, highlighting information such as mileage, average heart rate, elevation changes, temperature and much more. Activities are shared on an anonymized map, hiding the actual location of the activity and limiting zoom so member’s secret spots are kept that way. 

Read More

Archery vs. Rifle: What Muscles to Target
Archery vs. Rifle: What Muscles to Target

September 21, 2020

There is a growing trend among hunters as many in our community are now training to maximize performance and enjoyment of their outdoor adventures. From Crossfit to cardio, fitness is now a part of the preparation process for almost every type of hunt imaginable, but is there a difference in how you should train depending on the type of hunting you enjoy? Here is a list of muscle groups to target for both archery and rifle hunters.

Read More

We’re Building the Future of Social & Gear Shopping. But Why Should You Care?
We’re Building the Future of Social & Gear Shopping. But Why Should You Care?

September 14, 2020

GoWild has completed a funding round of $2.25M, supported by investors who believe in our team, product and mission. That mission is to unlock the gate to the outdoors for all. With this milestone, we are well prepared and positioned to continue building the best social platform for outdoorsmen and women, as well as expand upon our gear functionality. 

Read More