“It hit me that if this could happen to a 10 year old, it could be me. For a minute I was lost, not knowing what to do next. Since my experience going hunting, I’ve done things I would have never done before.” — Marcus Stiggers, SIXSITE
When I look at our industry, I’m inspired most by brands that market through empowerment, not impossibility. SIXSITE is one of those brands.
Stephen Holley, the founder, understands that he makes a high end product, but he also understands the market well. He’s marketing to a new generation of hunters. And he’s marketing to a generation that’s largely untapped.
While SIXSITE does make high-quality gear, the organization understands the lay of the land. They’re doing their part to get more people outside. Overall, that creates a healthy industry, and a healthy industry is good for business. And also at the root of this is doing the right thing.
We’re going to hear from one of those people that SIXSITE has activated. Marcus Stiggers has suffered incredible loss. And he’s going to tell us about that loss, and how it’s changed his life. And how all of this ultimately brought him into this wonderful world of hunting.
This podcast is hard to summarize. Overall, I am proud to know and work with, Stephen Holley. I respect what they’re doing in the industry and that they’re playing the long game. I also have an incredible amount of respect for Marcus for what he’s gone through and how he’s pushing
Links from the show:
This episode is brought to you by Houston Safari Club Foundation
This episode of Restless Native is brought to you by Houston Safari Club Foundation. GoWild is working with Houston Safari Club Foundation, and you know about some of the conservation efforts this group participates in.
This is an amazing organization, that is not only funding conservation efforts, they’re helping kids further their education, learn how to get outdoors and actively tackle R3 efforts.
Houston Safari Club Foundation has put $2.1 million into scholarships for hunters. That is, they are paying for scholarships to kids who are proven outdoors enthusiasts with hunting backgrounds. These are future decision makers and educators. They tackle Hunter Recruitment first hand with outdoor programs that have introduced hundreds of students to hunting experiences and career opportunities.
Houston Safari Club Foundation has also provided $3.5 million in hunter-funded programs for habitat and wildlife improvements, anti-poaching and outdoor education.
Members can connect with individuals from diverse fields, sharing a passion for hunting. Go back and listen to Joe’s interview if you missed it—he talks about all kinds of amazing events they host for these efforts.
Members also enjoy an active community, with monthly events and of course, the annual convention where members gather to socialize and share experiences.
Learn more: hscfdn.org.
Comments will be approved before showing up.
GoWild has officially named Zack Grimes as President. The role is new to both Grimes and the company. Grimes, who is a Cofounder of GoWild, previously served as Chief Analytics Officer. He has led the company’s data science efforts, most notably building the content recommendation engine and developing the algorithm that powers the trophy system.
Polaris’ network of ride and drive experiences, Polaris Adventures, has quickly scaled to include more than 125 adventure Outfitters across the country. As the program expands upon its vision of bringing the outdoors to a broader audience, Polaris Adventures is launching a strategic partnership with GoWild, a technology platform and app for outdoor enthusiasts. Read more.