Stephen Holley, a former Navy SEAL and the founder of SIXSITE gear has taken an idea from his house and a side hustle to a company with a serious presence in the industry.
Not only that, but Stephen’s gained all of his momentum while conquering the challenges of keeping his factories right here in the USA.
As you’ll hear us discuss, he was told it shouldn’t be done. They told him he was crazy. And he'd go on to find out out why—this was hard.
But through a series of iterations, failures, and improvements, he seems to have it.
Stephen’s gone from a former Navy SEAL ripping apart clothes in his spare time to sew them back together with his wife’s sewing machine to building a brand that’s got traction.
And a big part of Stephen’s brand is that authentic, made in the USA story.
This is a great conversation. We hope you enjoy it. We also get deep into the Yeti-NRA situation. Brace yourself.
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For those just getting started in fly fishing, the gear can be challenging. This is an explanation of the basic pieces of fly fishing gear and the purpose of each. If you familiarize yourself with these items, how-to articles and videos will make a lot more sense.
Like many firearms-related companies, Riton Optics has experienced its share of blocked advertising efforts from mainstream digital advertising platforms. As the company diversifies its efforts and looks for new ways to reach firearms enthusiasts, it’s chosen to partner with social media and activity tracking app, GoWild.