Stephen Holley, a former Navy SEAL and the founder of SIXSITE gear has taken an idea from his house and a side hustle to a company with a serious presence in the industry.
Not only that, but Stephen’s gained all of his momentum while conquering the challenges of keeping his factories right here in the USA.
As you’ll hear us discuss, he was told it shouldn’t be done. They told him he was crazy. And he'd go on to find out out why—this was hard.
But through a series of iterations, failures, and improvements, he seems to have it.
Stephen’s gone from a former Navy SEAL ripping apart clothes in his spare time to sew them back together with his wife’s sewing machine to building a brand that’s got traction.
And a big part of Stephen’s brand is that authentic, made in the USA story.
This is a great conversation. We hope you enjoy it. We also get deep into the Yeti-NRA situation. Brace yourself.
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It’s that time of year where we are looking for a fresh start or a continuation of forward momentum. This is a great time to set your targets for the year ahead. Many of us have our eyes set on the outdoors. Whether you want to set your focus on better target practice, more hiking trails, more days casting that line or more time in the tree stand, here are four tips that can help you achieve your best year in the outdoors.