“This strategic partnership with GoWild allows us to share our experiences with a new group of outdoor enthusiasts and provides a community-based way for customers to engage post-ride.” — Gray Rentz, Polaris Adventures Director
Polaris’ network of ride and drive experiences, Polaris Adventures, has quickly scaled to include more than 125 adventure Outfitters across the country. As the program expands upon its vision of bringing the outdoors to a broader audience, Polaris Adventures is launching a strategic partnership with GoWild, a technology platform and app for outdoor enthusiasts. The brand alignment empowers Polaris Adventures’ expansion with data-driven insights and niche-targeted marketing and expands GoWild’s reach to a new audience.
“Polaris Adventures is focused on providing premium ride and drive experiences for families, couples and adventure seekers alike,” said Polaris Adventures Director Gray Rentz. “This strategic partnership with GoWild allows us to share our experiences with a new group of outdoor enthusiasts and provides a community-based way for customers to engage post-ride.”
Members of the GoWild community use the app to track and share outdoor activities, including fishing, hunting, hiking, camping and more, providing GoWild a rich understanding of this audience. In addition to marketing efforts, GoWild will use its anonymized data to share industry analytics and insights with Polaris Adventures.
“The more GoWild members use the app, the more we understand the community,” said GoWild Co-founder, CEO, Brad Luttrell. “Using our analytics to help Polaris Adventures connect with new customers, and learn from what excites outdoors enthusiasts overall is the best commercial application of our platform yet.”
Build Your Adventure Sweepstakes ($4,500 Value)
To kick off the partnership, Polaris Adventures and GoWild are hosting a sweepstakes, which allows the GoWild community to first vote on the Polaris Adventures prize location. Once the location is chosen, the entry period opens for a chance to win an all-expense-paid trip to the region of the community’s choice. Location options are Zion National Park, Rocky Mountains, Appalachian Mountains, Hawaii and Alaska.
The Build Your Adventure Sweepstakes launches Nov. 10, 2019. Once voting has ended, a randomly selected person will win a $500 voucher to a Polaris Adventures location during this round. The contest then opens for entries, and the winner of the final round gets an all-expense-paid trip for two to the location chosen by the community in round one, a $4,500 value.
About Polaris Adventures
Polaris Adventures brings together a select network of Outfitters to provide premium ride and drive experiences at epic destinations nationwide. Creating safe, memorable, year-round adventures for all skill levels, Polaris Adventures offers worry-free half and full-day options for couples, families and adventure groups in state-of-the-art Polaris™ vehicles. Visit Polaris Adventures to learn more.
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GoWild has officially named Zack Grimes as President. The role is new to both Grimes and the company. Grimes, who is a Cofounder of GoWild, previously served as Chief Analytics Officer. He has led the company’s data science efforts, most notably building the content recommendation engine and developing the algorithm that powers the trophy system.