KETCHUM, Idaho—First Lite has a new trick up its merino wool sleeve for 2019. The outdoor clothing manufacturer is betting on niche, experiential marketing with a new partnership with GoWild, a social media and activity tracking platform built for hunters, anglers and outdoors enthusiasts.
“The GoWild community has grown more than 50% since we met them nine months ago,” said Ross Copperman, the Vice President of Sales and Marketing. “That kind of traction with hardcore hunters caught our attention, and as we expand our marketing efforts, GoWild’s unique functionality make the platform a great fit for the First Lite brand.”
Among that custom outdoor functionality is activity tracking for archery, hiking, scouting, hunting and others, wild game recipe integration, wearable compatibility and more. As First Lite’s gear is built for the highly active, the two company’s audiences have a lot in common.
The relationship goes beyond an advertising deal—this is a chance for GoWild to partner with a thought leader and provide valuable knowledge for the community. Starting this summer, team First Lite will contribute written content to help GoWild’s community of hunters, anglers and hikers better prepare for the outdoors.
“We’ve scheduled meetings around their moose hunts, skiing trips and elk camp,” said GoWild CEO and Co-Founder, Brad Luttrell. “This isn’t just a team of marketing experts, they’re out there experiencing the outdoors, which brings earned wisdom to the table. The partnership provides access to team First Lite’s experience in a meaningful way for our community.”
Coming Soon: A Summer Sweepstakes
One of the most exciting efforts of the 2019 partnership will be a sweepstakes. The winner will receive First Lite’s newest line, from head to toe, and the chance to put that gear to work on a hunt with someone from Team First Lite. The sweepstakes will be announced soon. Stay in the know about by downloading the GoWild app on Android or iOS.
About First Lite
Born in the Rockies, at First Lite our mission is to create simple, proven, versatile gear that provides comfort and performance in any situation, while working to promote the pursuit of ethical hunting and stewardship. For more information visit firstlite.com.
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