Wichita, Kan.—The Professional Outdoor Media Association (POMA) brought hundreds of the top media, brands and conservation organizations together this week for the annual conference. Attendees gather for networking, product testing, and educational sessions, and the organization welcomes new board members as it prepares for the next year.
GoWild Cofounder and CEO, Brad Luttrell, was elected to the Board of Directors as the Corporate Partner Director. Luttrell also presented lessons learned from founding GoWild in a panel session, “Maintaining Meaningful Industry Relationships.”
Panel presenters Nick Hoffman, Brad Luttrell, Jen Ripple, David Draper and John Geiger. Photo by Liza Sautter | POMA
“It’s interesting, GoWild operates as a media organization in many ways, and we’re certainly a corporate partner, so we have the ability to see the value of POMA from both sides of the aisle,” said Luttrell. “There is no other industry organization that has done more for the GoWild brand, or for our relationships in the outdoor industry.”
For the conference’s panel discussion, Luttrell joined renowned editors David Draper, Jen Ripple and John Geiger, and outdoor television host Nick Hoffman. The group delivered a consistent message: Relationships are the key to evolving your brand, whether it’s personal or corporate. By being reliable, persistent and consistent, and being a member of organizations like POMA are critical traits and actions for both the media and brands.
Luttrell encourages anyone interested in the outdoor industry to join POMA and attend the conference. Whether you’re interested in learning the media side or landing a job at your favorite brands, he believes this to be the best place to get started or even evolve your career as a veteran.
“The POMA family is near and dear to my heart and that of our team,” Luttrell said. “It’s helped get our company to where it is. I also can’t really convey enough how proud I am to be able to contribute as a board member for the next few years to be a part of the evolution of this organization as outdoor media itself continues to change.”
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