UPDATE: The first event is full. A second event has been added on May 12, 2 pm ET
“Budgets may be frozen but it doesn’t mean we can’t move forward as an industry,” said GoWild Cofounder, CEO, Brad Luttrell. “This isn’t about predicting the future, it’s about relaying thought-starters and actionable tactics brands can consider or execute in the short term without big budgets.”
The event, “2020 Vision,” is a free hour-long seminar hosted online. The no-strings attached presentation will deliver two mini-presentations. The first, from GoWild, highlights changing consumer behaviors. Next Garrison Everest’s President and Founder, Joshua Claflin, will present tactics for marketers and sales teams. The event concludes with a town hall Q&A among attendees.
“COVID-19 could change the gun control debate for a generation, and permanently shift how people shop for shooting and hunting gear,” said Claflin. “There is a rapidly evolving new customer segment, as people who’ve never owned a gun or have sided with the anti-gun crowd are crossing lines. Reaching these customers is going to take shifts in messaging, tactics and marketing strategy.”
This event is being limited to 25 companies.
Comments will be approved before showing up.
2020 has been a year of uncertainty, but one thing remains true: Dad’s are awesome.And if your old man ever deserved a patriarchal offering, it’s amid a pandemic. Who else can break the tension of quarantine with a one-liner better than the old man himself? No one, that’s who. Here are my suggestions for the old man, as it relates to hunting, fishing and that grand ol’ dad hobby, barbecuing.